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GMI uses customer profile data to understand what packaging, promotions, and sponsored partnerships individual users engage with. Using this information along with a synced calendar (e.g. Google), GMI can offer family relevant bundle recommendations with important calendar reminders.
Taylor’s family loves all things comics and movies. In the past, they have bought several boxes of Loki Charms, which were captured through BTFE.com. A reminder is sent to her Google Calendar about today’s latest Marvel movie release. The reminder includes a link to purchase a family movie night bundle featuring Marvel-themed snacks from assorted GMI brands and a promotional code for the movie. Taylor orders the bundle and goPuff delivers it to her within 30 minutes.
