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GMI understands consumer lifestyle goals and health information based on user-provided inputs within their profile. Machine learning analyzes purchase history and identifies patterns related to cadence, flavors, and form. GMI can then use these patterns to make conveniently-timed recommendations to consumers that align with their lifestyle, goals, and preferences. Additionally, GMI has created the ability to fulfill custom variety packs specially designed to match flavor and quantity needs.
Taylor is trying to watch her weight and manage her Type II diabetes. Her go-to snack is Epic protein bars, which she consistently purchases, and always the same three flavors. While using voice to add her Epic bars to this week's shopping list, she's prompted with the option to start a monthly subscription to a custom Variety Box through EpicProvisions.com, featuring her favorite flavors and one new flavor that matches her taste profile. She also takes advantage of an option to add a one-time purchase of Epic Bites to her order to try a product with smaller portion sizes.
