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Using customers' unified GMI profiles, user shopping habits, and the Sweet Treats rewards program, GMI can identify consumption and behavior patterns that informs personalized rewards, trigger specific offers, and feature relevant communications through preferred channels.
Taylor's family usually visits the Haagen-Dazs shop on Saturday afternoons, but they haven't gone in a few weeks. While settling in for the evening, Taylor receives a customized offer via text message mentioning a family favorite - Cookies & Cream - with a message that the Haagen-Dazs team misses her. Taylor makes plans to visit the Haagen-Dazs shop that weekend with her family.
