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GMI develops a robust cooking profile of consumers based on first-party recipe search history and recipe ratings from BettyCrocker.com and Pillsbury.com. Image recognition from pinned recipes on Pinterest and photos of food on Instagram also strengthen the profile. This cooking profile serves personalized recipe recommendations that adapt with new and seasonal food trends to ensure inspired variety, while also taking into account currently stocked items based on purchase history.
Taylor loves to collect recipes. She actively pins to Pinterest and favorites family-approved recipes on BettyCrocker.com. However, she hasn't decided what to cook for dinner tonight. A new chicken chilli recipe is trending, and GMI recognizes that this dish matches the Millers’ flavor profile. Using purchase history, GMI knows that the Millers have many of the necessary ingredients for this recipe at home. Taylor sees this recipe displayed as an upcoming dinner suggestion on the smart fridge, along with the on-screen ability to add Progresso broth and black beans to that afternoon's Instacart order.
